AMIRI × knit

AMIRI is a Los Angeles-based fashion brand founded by Mike Amiri in 2014. The brand is inspired by early 90's Los Angeles culture and rock music, particularly Hollywood clubs and the underground rock scene.

The 24AW collection is characterized by Old Hollywood charm and a fusion of classic style and contemporary elements. The collection was unveiled in Paris under the theme "The story of a young idol becoming a timeless icon." The venue's interior is reminiscent of an old movie theater, expressing the glamor of Hollywood.

Fusing the romanticism of Old Hollywood with the rebellious spirit of the 1990s, the series skillfully combines tradition and modernity. Mike Amiri's influence on music and culture is strongly reflected, and the connection to Los Angeles street culture is also emphasized. The campaign also features young actors and artists who will become icons of a new generation, expressing AMIRI's new vision of fusing fashion and film. This collection showcases the uniqueness and creativity of the AMIRI brand, further strengthening its presence in the fashion industry.